How to advertise products
Video: 10 Highly Effective Ways to Promote a Product 2024, July
Advertising is known to be the engine of progress. Progress today is moving at a deafening speed and the modern consumer is simply drowning in a sea of choice. How to advertise your products so that you are noticed in this sea?
Instruction manual
1
Print advertisements in newspapers, magazines, and various catalogs. This is a traditional way to advertise your products. Although in a modern, actively changing world, it works inefficiently.
2
Use the power of the Internet. With the advent of the global network, a new vast field for advertising has emerged. Create a personal website where you will talk about your company, as well as about the products offered. For a site to work successfully, consider its SEO – optimization for search engines, i.e. creation of conditions for the search engine to display your site on the first pages of the search for certain queries regarding your products.
3
Organize promotions, presentations and tastings. Show how good your product really is. The modern consumer does not always believe what they write in newspapers and show on television, but he has not yet forgotten how to trust the sense of touch and taste.
4
Shock. At one time, one very popular brand of youth clothing began to advertise its products with the help of advertising posters with images of newborns in the placenta, blood-stained clothing or a kiss from a priest and a nun. This caused a scandal in the press and, as a result, the company name sounded at every turn, and sales increased rapidly. But do not cross the boundaries of morality. You can not shock, but offend the buyer, and the effectiveness of the strategy will come to naught.
note
Do not spend money on outdoor advertising and television advertising if your company does not have a large budget. You will have enough funds for 1-2 days of demonstration of outdoor advertising or 2-3 commercials on TV, and this will not bring practically any results, except for serious losses. Remember that there are cheap but effective marketing methods, for example, the same word of mouth.
Useful advice
If you have a small private production, the classic word of mouth will be a very effective method of advertising your products. Today this phenomenon is called more officially - viral marketing. It is in your power to make sure that your product is advertised by the customers themselves. Distribute products to your friends and acquaintances, making discounts for distributing good reviews about your products. This method also works for large companies, but there are other channels for disseminating information (the Internet, for example).
