Entrepreneurship

How to develop an enterprise strategy

How to develop an enterprise strategy

Video: The steps of the strategic planning process in under 15 minutes 2024, July

Video: The steps of the strategic planning process in under 15 minutes 2024, July
Anonim

The development of the organization’s strategy comes down to a theoretical analysis of the company’s activities by developers who detail and implement this strategy. However, it can never be thought out or calculated 100%, and its adjustment is simply a necessary procedure.

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Instruction manual

1

Use traditional methods to develop an enterprise strategy. Make a SWOT analysis regarding the internal and external parameters of the organization. This will allow you to identify the threats and opportunities of the company. In order for this analysis to look more clearly, build its matrix.

2

Select the products, as well as the markets in which these products will be sold. Build an economic strategy and with the help of it determine the available resources of the company that are necessary for the implementation of these goods.

3

Identify the weak and strong position of the company in the market. Then find those areas in the organization where strategic changes (as predicted) can maximize business development.

4

You can develop a company strategy for Porter. To do this, you must:

- determine the most favorable position in the market, which can provide the best protection from the strengths of competitors;

- make a forecast of the potential profitability of the company's production activities;

- to develop measures in the form of strategic moves aimed at ensuring that one can take a more advantageous position in the economic market.

5

In turn, in order to consolidate the leadership position for your company among competing enterprises, put the following procedures as the basis for developing this strategy:

- determination of the distinctive, unique properties of the company and its manufactured final product;

- assessment of collective skills (total system competence) of employees of the enterprise;

- focusing the attention of the company on the core competencies that form the basis of the strategy;

- development of leadership strategies;

- ensuring the irreproducibility of specific core competencies of the enterprise.

how to develop an enterprise

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