How to promote a law firm

The legal business does not become successful too quickly - all this, first of all, is connected with the fact that there are a lot of lawyers, like law firms, in Moscow. Not everyone provides really high-quality services, but far from all clients are willing to give quite a lot of money to lawyers of the highest level. In order to promote a law firm, in addition to the usual advertising campaign, you will need good recommendations from clients and your own niche, that is, the area in which your firm works particularly successfully and which is not yet represented in many other firms.

Instruction manual

1

Even before the opening of the law firm, you should think about potential clients. You will need clients right away, otherwise all the start-up capital can quickly “drain” to the maintenance of the office, remuneration of staff who are almost not busy, advertising. As a rule, a law firm is opened by lawyers with a sufficiently long experience. Accordingly, they still have contacts with their former customers, they have a certain status that will help attract new customers. If there are few such links, or if there is no status yet, then perhaps you should not rush with the opening of the company.

2

Clients often turn to one or another lawyer for recommendations of counterparties. Therefore, it is extremely important, firstly, to have those who are able to recommend you, and secondly, to work on the first projects as efficiently as possible.

3

In Moscow, a huge number of different law firms. There are those that deal only with the registration and liquidation of legal entities, there are firms specializing in criminal cases in the courts, and there are business support firms. Even before you recruit a team of lawyers, it is important to determine the scope of your future company. It hardly makes sense to take on everything, it is better to have a certain specialization, to occupy a niche in which only a few other companies work. The choice of a niche may depend on the situation on the legal services market, and on which specialists you can attract, and, of course, on your own desires and experience.

4

When promoting a law firm, one should not forget about the advertising campaign. The law firm needs a solid site, links to which will be given at legal and business forums. Well, if he will be in the tops of search engines. Legal services can be advertised in front of business centers and courthouses - for example, by distributing leaflets.

5

A large role for a law firm is played by its office. The office of a reputable law firm should be located in the center of Moscow or close to it. The client is unlikely to go to the outskirts and even more so beyond the MKAD, and this is important, because clients often meet with lawyers in the office of the latter. In addition, the legal business is quite conservative, and your office will be judged on your success.