How to promote a taxi service

Comfortable car interiors, round-the-clock service, easy-to-remember telephone numbers, pre-order service, as well as cars of different classes - all these are components of a successful passenger transportation agency.

Instruction manual

1

Having organized a taxi service, you should think about how to attract customers. In the list of services of your service, include notification of passengers by phone that a taxi has arrived. Perhaps customers will appreciate respect and subsequently become permanent.

2

Do not forget about the comfort of passengers. Ensure cleanliness and necessary amenities in car interiors: working heating in winter, refreshing air conditioning in summer.

3

Contact the advertising agencies. They will be able to professionally and promptly provide your service with the necessary services. Take advantage of the advertisements placed above the central streets of the city - on the so-called “extensions” and “billboards”. Advertising on television and in newspapers, on leaflets and in advertisements stuck on porches will also bring tangible benefits.

4

Spend a massive promotion with lottery tickets and small prizes. Please note that only passengers who have used your service at least once can participate in the action. This will draw attention to the agency.

5

Arrange with employees of restaurants and clubs to call your service at the request of visitors for a certain percentage of each call.

note

Be sure to control the level of staff communication with customers. Boorish and rude attitude of dispatchers and drivers to passengers will lead to the loss of a large percentage of potential and regular customers.

Useful advice

Encourage regular customers. Perhaps make every tenth trip free or create a discount system that is beneficial for both parties.

How to promote a taxi