How to promote a beauty salon

Video: How to get salon clients - Marketing and promoting your beauty business online 2024, July

If there is a beauty salon, but no customers, then it's time to begin the promotion of the salon. Moreover, to promote a beauty salon with a competent approach is possible, keeping within a very modest budget.

You will need

Assessment of target audio
Booklets, flyers, business cards, banners.
Competent interior decoration
Personal charm

Instruction manual

First of all, it is necessary to determine the target audience of the salon and, based on the general portrait of the potential client, build a system for promoting the salon. At the same time, in the composition of the target audience, it is possible to distinguish special, small groups of customers, which could potentially subsequently become part of regular ones. For example, as the main target audience of a beauty salon in a business center building, it is optimal to choose women working in nearby offices. And for a small salon in a sleeping area, retirees and ladies over 50 may be a good choice for the target audience. As an additional group of potential clients, it’s quite possible to try working with women on maternity leave.

Salon advertising should be developed based on the characteristics of a specific target audience. To attract a business woman to the salon, information about the services should be placed in the most prominent places in the business center - in the elevator, on the stairwells. A successful promotion may simply be a personal visit to the offices of the business center, leaving business cards and informing about the opening. Advertising leaflets or leaflets should indicate the working schedule of the salon that is convenient for working women and emphasize the location of the establishment.

Promotional leaflets, flyers, business cards, and even personal invitations to residents of sleeping areas are best placed in mailboxes, handed out near the salon or next to a nearby grocery store. For pensioners, the price factor is very important, therefore, focusing on this category of customers, it is worth developing an acceptable pricing policy. When planning to include women in the decree in the target audience, it is worth considering the possibility of childcare or a small children's corner with a TV, games and coloring in the salon.

Any, even the most expensive advertising company will be ineffective if the staff is rude, embittered, unfriendly. The beauty business has a specificity - the emergence of personal relationships with the client and emotional contact. If, when visiting a salon, a potential client feels a friendly atmosphere, he will quickly turn from a potential client into a regular one. You can add positive emotions to the atmosphere of cordiality, friendliness and friendliness with the help of appropriate interior design, bright color accents, well-processed photographs of regular customers in a prominent place, vases with sweets for visitors.

The professionalism of the staff is very important for the proper promotion of the salon. Each well-cut client is an advertisement. Each spectacular manicure, effective peeling, beautiful piercing is an additional advertisement due to the eternal "word of mouth". Especially for activating word of mouth as a promotion of the salon for a limited time, you can run an advertising campaign in the style of "Bring a friend to a manicure and get a pedicure as a gift." To notify customers about the action, a small banner or banner at the entrance to the salon will be enough.

Opportunities for the promotion of the cabin mass. And most of them are quite affordable even for a small, newly opened interior.