How to promote a pawnshop

During the years of economic crisis, the number of pawnshops opening around, as a rule, increases. This phenomenon is quite natural: for some people this is a great opportunity to get a small amount without resorting to the services of banks and credit organizations. The competition in this area is quite high, so for the proper promotion of the pawnshop should use a set of marketing activities.

You will need

• - form style;

• - Promotional Products.

Instruction manual

1

Focus on advertising in your area or quarter. Since there are many pawnshops today, potential customers are unlikely to want to go too far to take advantage of your services. Your main task: to inform residents about the presence of such an institution nearby.

2

Create a pawnshop corporate identity and a catchy logo. In this case, it is advisable to use the services of a professional designer or marketer. Your goal is to stand out by visual means against competitors. In addition to the corporate identity, you can develop a catchy slogan that will be part of the overall advertising strategy and will be instantly associated with your pawnshop.

3

Print low-cost corporate-style flyers and distribute them to the mailboxes of nearby homes. Indicate on them basic information about the pawnshop, opening hours, types of goods received. Post posters with the same text in public transport, in stores.

4

Develop several schemes for paying interest and returning pledged values. For some clients, it is much more important to get a large sum of money for a short period of time, while for others it is much more convenient to use money as long as possible at low interest rates. However, in most pawnshops, there is only one working method. By developing a flexible system, you can increase the flow of customers.

5

Expand the range of goods that you pledge. In addition to the most popular jewelry, try to take household appliances, fur products and even cars. Of course, this way of working involves the creation of certain storage conditions and the availability of competent appraisers. However, at the same time you will be able to earn a reputation as a pawnshop, where it is most profitable to contact.

note

It is not worth attracting customers with low interest or other pricing strategies. So you are unlikely to significantly increase the flow of visitors, but at the same time lose some of the profits.

pawnshop advertising