How to sell a magazine

In order for your magazine to be sold, you need to correctly advertise it for readers, and for this you need to first decide on the readership. There are a lot of advertising methods, here you can show your imagination and choose the most suitable (and least expensive).

Instruction manual

1

Edition a magazine is one of the types of profit making. To profit from the publication of your magazine, it is important to establish its sale. The most common way to increase sales or get consumers to buy a magazine for the first time is to advertise it. The way the magazine is advertised depends on its readership - the magazine’s advertising for affluent housewives is unlikely to be similar to the magazine’s star ad for teenagers.

2

The following criteria will help to identify readers of your journal relatively clearly:

1. Gender More often than not, magazines are bought by women, but many magazines are also for men.

2. Age of readers.

3. Financial situation.

4. Cultural (intellectual) level.

5. Interests. Read about flower breeding is usually more interesting for women, and about cars for men.

Having established that, most likely, the readers of your magazine will be, for example, wealthy women from 28 to 40 with a rather high intellectual level and interest in career and business, you can already understand a lot about the necessary advertising campaign.

3

There are many ways to advertise the magazine: these are posters in the subway and on the street, and the distribution of promotional numbers (especially this method is suitable for the first issue of the magazine), and banners on the Internet, and the presence of a site on which the main articles of the magazine would be posted. Your choice of magazine advertising should depend on your budget and readership. Where do you most often meet your readers? What do they ride? How often do they access the Internet? These and other questions you need to ask yourself before determining an advertising strategy.

4

Consider the example of a magazine for wealthy women from 28 to 40 years old who are interested in career and business. Surely they spend a lot of time in the office, go to fitness clubs on weekends, meet with friends in cafes and restaurants, and visit shops. Most likely, they drive cars, and they access the Internet every day. In this case, the option with advertising in the subway immediately disappears, and the option with banners on the Internet and the website is just right. Also suitable stands with free magazines in cafes and restaurants, fitness clubs. In order for the magazine to gain a fairly large readership and sell well in the future, it makes sense to first release several free, fact-finding numbers (as was, for example, with the Big City magazine).