How to open a real estate company

The creation of a company specializing in the sale of real estate is just the case when real experience and knowledge of their field of activity play a primary role. To solve all the formal and organizational issues associated with the registration of a real estate office, with the necessary experience will be easy.

You will need

• - a package of constituent documents (or certificate of registration of IP);

• - a small office (20-30 square meters);

• - two managers and two real estate agents;

• - base of printed publications for the submission of announcements;

• - Web site.

Instruction manual

1

Choose the legal form for your company - it can be either a joint stock company or LLC, or just an individual business. Those types of activities that you must indicate when registering an agency are not subject to mandatory licensing, so you will no longer need any special permits to legally start your activity.

2

Find the segment of the intermediary services market in which work seems to you the most promising and attractive. This can be both commercial real estate and housing stock, including, for example, exclusively country houses and cottages. Some real estate agencies work only with rental offers and demand for it, emphasizing their narrow specialization. The advantages or disadvantages of any narrow segment here are due to the characteristics of the real estate market in the region and the personal experience of the head of the company.

3

Consider a scheme for selecting real estate agents, which will have to be selected not only before the start of the company, but also in the future, and quite regularly. The selection of managers who are constantly working in the office is not difficult, since they change their place of work much less frequently than agents. The emphasis in the remuneration of real estate agents should be placed on the percentage of the commission that the firm receives in the event of a transaction, and not on the salary part.

4

Organize the promotion of your new agency - collect a database of print advertisements in which you will regularly advertise, order the creation and promotion of your company’s website in a professional web studio. According to experts, advertising is an indispensable tool for promoting real estate services on the market, since real estate agencies cannot count on a large number of regular customers and it is necessary to constantly search for new applications.

Useful advice

Try to expand the range of services that your agency will provide, including legal advice on real estate transactions, the preparation of relevant documents, as well as assistance in moving (freight).

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