How to sell sofas
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Selling furniture is a serious business that requires appropriate training of staff and the place of sale itself - the store. The economic crisis, which affected all areas of production and the economy, did not pass by the production and sale of furniture. In a situation of extreme competition, furniture companies have to take into account all the nuances of the business. Here are some tips on how you can increase furniture sales.
You will need
You will need a store or department in a hypermarket, a website, and a consultation with a business coach.
Instruction manual
1
Decide on the assortment of your product. You may want to sell only kitchen furniture, or upholstered, or, for example, exclusively sofas. This will allow you to most fully and variably represent this category of furniture.
2
Locate a store. Try to choose a place that would be in a crowded area, close to large shops and other public institutions. It’s great if your store is located in an area where the prosperity of the residents will correspond to the price policy of your store and be able to buy your sofas.
3
Conduct a study of the age category of residents in your area. This will help you diversify the assortment of sofas. If there are a lot of children in the area - it makes sense to bring more children's furniture, if for young people - pay attention to modern models, senior citizens - your choice is simple and convenient model.
4
Work with regular suppliers of goods. For a reliable and long-term customer, the supplier will always meet, reduce prices and give installments.
5
Make out a trading floor. It should be quite spacious and comfortable, its design should allow visitors to move freely between the exhibition samples.
6
Open a companion online store with the ability to view samples in 3D.
7
Constantly advertise on replenishing the assortment and the arrival of new models, distribute flyers in large hypermarkets.
8
Make it a rule to conduct regular trainings for staff to increase sales.
note
Organize a catalog purchase service.
Useful advice
Provide your customers with the service of delivery of goods and movers.
