How to attract customers to the fitness club

It is important for any fitness trainer to attract as many clients as possible, since his profit directly depends on it. Use all your enthusiasm for this. Change your program and come up with special offers to increase the number of visitors to your club.

Instruction manual

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Popular actress Ravshana Kurkova starred in an advertisement for a network of fitness clubs X-Fit

Since the beginning of April, commercials of the "Discover Yourself" series have been released by the federal network of fitness clubs X-Fit. The main characters of the new campaign were the brand’s team, and stars of show business, television and sports, including Ravshana Kurkova, Snezhin Kulova, Vladimir Mineev and others, joined the shootings.

Eight clips in the new advertising campaign are eight heroes and eight original stories. Actress, TV presenter, designer, athlete, poetess, fitness expert, top manager, marketing director

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They are all completely different, but there is something that unites them. This is the pursuit of new horizons. Fitness not only helps them to do what they love, but also energizes them, which is necessary for the development and conquest of new heights. Such a hero can be every bright and successful person who does not imagine his life without perspective.

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Ravshana Kurkova, actress

www.youtube.com/watch?v=JIL5muTBof8&feature=youtu.be

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The implementation of the idea involved the director and producer Marcel Kalinin, well known to the public for his creative vision and innovative approach to any project. Music was specially written for the videos - eight tracks that further reveal the characters of the characters and give integrity to the stories. The shooting was also supported by Reebok, which provided stylish and concise clothing for the project.

The X-Fit team itself took an active part in the shootings - Elena Snezhko, director of marketing and advertising, Vitaly Karbovsky, manager of the X-Fit club Chistye Prudy, and Ruslan Panov, expert methodologist and group program coordinator, became the heroes of the videos.

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“The new X-Fit advertising campaign is our view on the nature of the brand. For us, X-Fit is more than a place for professional implementation, training in advanced fitness techniques or a club whose membership is prestigious. X-Fit is a way of life "The opportunity to develop and set new goals. Every day we get new emotions and want to share them with everyone. We hope to inspire people to make positive changes in their lives, " says Elena Snezhko, marketing and advertising director of the federal chain of fitness clubs X-Fit - Our fitness clubs are ECTA force, which brings together like-minded people. We invite everyone to join the team of bright and motivated people and delight others with their results with us!"

The advertising campaign was launched as part of the updated brand strategy of X-Fit, which was based on the concept of "Discover yourself." In addition to videos, images have already appeared on the network and in outdoor advertising created on the basis of frames from a photo shoot by Alexei Duplyakov. Thus, the new communication platform will strengthen emotional communication with customers and promises to bring service to a new level. With X-Fit, every day is a new chance; you just need to go beyond the usual - to do more, change for the better and be ready for new challenges.

X-Fit. Discover yourself.

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