How to choose the name of your company
Video: How to Choose a Name for Your Business 2024, July
One of the important issues when opening a new company is the choice of name. An easy-to-remember, sonorous name can become a recognizable brand after a while. In the future, as the Company develops, the name of the company, as an intangible asset, will constantly increase in value.
Instruction manual
1
Choosing the name of your company, first of all think about customers. It should cause only positive emotions. Choose a name that matches the life values of your target audience.
2
Do not call the company by your name or the names of your friends, relatives. Many husbands, giving a present to their wife, call the store in her honor. Such generosity of the soul can become sideways if in the future you want to sell this business. After all, it is completely clear that no one needs a store named after an unknown woman. But to take the first letters as a basis is a completely different matter. For example, if you combine together a couple of letters from Victor and Marina, you get the completely normal name "Marvik".
3
The easiest way to come up with a name that will be associated with the activities of the organization. That is, from the name itself it is already clear what the company is doing. But the opposite is also true. Ambiguously interpreted names can play a bad role for the firm.
4
If you decide to make the name of the company from foreign words, then do not be lazy, look in the appropriate dictionary to know how exactly the word that you liked is translated. It happens that the owner of such an organization, named in a foreign language, finds out too late about the not very good interpretation of his company. You have to re-register, pay fees. But this is a waste of time and money.
5
Go through all the options, and in the process you yourself will decide which name is best. And when setting off to register an organization, remember only that you must have alternative options. After all, your chosen name may already be taken. Everything else is only in your hands!
