How to open a jewelry salon

The jewelry salon is a very beautiful, but rather complicated business. In order for it to become profitable, you need to choose the right assortment, not miscalculate the location of the store and skillfully rebuild from competitors. Choose the right format - the circle of customers and the assortment and pricing policy of the future salon depend on this.

You will need

• - the status of an individual entrepreneur or legal entity;

• - certificate from Assay supervision;

• - premises;

• - staff;

• - shop equipment.

Instruction manual

1

Obtain testimony from the Assay Office. It gives the right to trade in jewelry, their storage, production, as well as to pawn activities and is valid for 5 years from the date of issue.

2

Decide in what format you will work. You can open a multi-brand showroom with consumer goods or place a bet on exclusive products of famous brands.

3

Choose a good place. You can stay in one of the shopping centers or open a salon with a separate entrance from the street. Choose central areas or main streets of remote areas. It is desirable that banks, prestigious office centers, good restaurants are located near the store. The more expensive and prestigious the assortment, the more “central” the place should be located salon.

4

Find the right suppliers. They can become Russian jewelry factories, private workshops or distributors of well-known foreign brands. You can find potential partners at industry exhibitions - both Russian and foreign.

5

Choose the right assortment. Go to other salons and find out what is in special demand. Be sure to consider the opinions of suppliers - a good partner will help you make a list of hits that are sold especially actively. The wider the assortment, the more potential buyers you will be able to attract. Expand it with interior items made of precious metals, designer table silver and other exclusive items.

6

In the jewelry business, the practice of working with deferred payment is accepted - that is, you can pay the supplier after the sale of jewelry. This approach will help you save working capital. Be sure to consider the possibility of pre-ordering catalogs - such a service arouses customer confidence.

7

Make repairs in the store. Take care of good lighting and install more mirrors. The interior should be concise, the main thing in the design of the jewelry salon is the decorations themselves. Avoid colorful walls, bright color spots, bulky furniture.

8

Get good, expensive equipment. You will need glazed display cases, vertical stands with mirrored panels and pillar cabinets. All display cases and cabinets should be made of unbreakable glass, equipped with reliable locks and alarm. In addition, safes are needed where you will remove jewelry before closing the store.

9

Experiment with lighting. Top and side light, as well as spotlight, which makes it possible to demonstrate a particular decoration, is suitable for demonstrating jewelry. Diamonds, rubies and emeralds are especially effective in artificial light, and tourmalines and pearls in natural light. Yellow and pink gold need a warm spectrum, silver, white gold and platinum need a cold one. Keep in mind that some stones burn out, so the light directed at them should be diffused and not too strong.

10

Consider providing additional services. A jeweler can work in your salon, able to clean and polish a piece of jewelry, engrave it, resize the ring or insert a fallen stone. Some stores offer appraiser and even pawnshop and buying services. However, such a service is not appropriate in all stores.

eleven

Take care of the organization of an advertising company. Its scale and the choice of various advertising media depends on the format of your salon. Stores specializing in mass-market jewelry should concentrate on distributing flyers, installing stands and a catchy, noticeable sign. Stimulating actions also work very well, for example, selling two jewelry at the price of one. Exclusive salons advertise differently. You will have to spend money on layouts and articles in good glossy magazines. Make presentations and private jewelry displays for your customers, organize co-branding events with partners. For an expensive store, the main thing is the presence of regular loyal customers. Take the time and effort to acquire them.