How to open a wedding salon

Moscow seems to have many wedding salons, but it always seemed to you that they were somehow the same, and at one time you found a dream dress with great difficulty. In your salon, such a monotony will not be for sure! Consider how to open a wedding salon and what costs will be required to open it.

Instruction manual

1

First, give vent to imagination and decide on the assortment, and then with customers. If you want to open a completely “unformatted” salon and fear that its turnover will be small, you can play it safe by selling evening dresses in it, because they are in demand among the bridesmaids who often come to choose a dress with her. A wedding salon can sell not only dresses, but also shoes, accessories, props for wedding competitions. There are brides who come to choose dresses with grooms - why not make a men's department in your salon?

2

You need to decide which audience you are counting on. Should your customers be wealthy or not? It depends on whether you will position your salon as expensive and elite and from which suppliers you can order goods. Providers can be found on the Internet, contacted and made an appointment. It is not worth rushing to conclude contracts, because you can find someone who will offer you the same or similar goods cheaper.

3

The next step is to rent a room. A large basement of a residential building in a residential area is also suitable for a wedding salon, however, nevertheless, the place should be located not very far from the metro so that it can be conveniently reached. A good solution is to rent a room near the registry office. The room should be spacious enough so that you can put a large mirror in front of which brides in dresses will walk.

4

The equipment of the wedding salon can be quite modest: a showcase, mannequins, racks, hangers and a cash register. It is good to also get a sofa for those who are waiting with magazines. The main requirements for the staff of the wedding salon (sales consultants) are politeness, ability to listen to customers, stress resistance. For the first time, one sales assistant will be enough for you.

5

To survive in the competition, your salon will need advertising. All means are good here: banners and ads on the Internet, a good site, a bright name, posters. It is worth remembering that your best advertisement is those services that others do not have. For example, you can offer the so-called "bonus package" - recommend a hairdresser, photographer, presenter. In addition, in the wedding salon it is worth considering the possibility of fitting the wedding dress according to the figure, since in the studio this is often done poorly and only spoils the dresses.

6

Let's try to calculate the approximate cost of a bridal salon:

1. rental of premises - from 20, 000 rubles per 1 square meter per year. You will need a room with an area of ​​at least 30-40 sq.m. Total - 600, 000-800, 000 rubles per year.

2. equipment - from about 25, 000 rubles.

3. salary of a sales assistant - from 25, 000 rubles per month.

4. the salary of a seamstress who will do the fitting of dresses - from 20, 000 rubles.

5. Advertising - from 30, 000 rubles, website - from 40, 000 rubles.

6. The first batch of goods - depending on the goods.

The site is about a small business.