How to open a beauty salon in Moscow

There are more than two thousand beauty salons in Moscow, however, this business is still considered profitable if you approach its creation correctly. Opening a beauty salon begins with market research, defining a salon concept, and searching for the target audience.

You will need

• -conception of the future salon;

• -room;

• -state registration of a legal entity or individual entrepreneur;

• -equipment;

• -staff;

• -advertising.

Instruction manual

1

It is important to remember that there is high competition between beauty salons. There are a lot of them and they offer a variety of services, in addition, there are home-based masters who also select their customers. Therefore, before opening such an institution, research the market - at least in the simplest ways. Look on the Internet for examples of successful and well-known salons, ask your friends where they go to get their hair cut, dye their hair, and do manicure. This will help to analyze the advantages and disadvantages of the presented business.

2

Decide on the concept of the cabin. This means that you will act according to a given plan and not decide on the go. What do you prefer - to open a narrow-profile salon, where they will, for example, only cut and paint? Or do you want to do literally everything from a manicure to a hair treatment? Definition of the concept will help to choose a room, purchase the necessary equipment, find craftsmen, and develop an effective advertising campaign.

3

Remember that a lot depends on the room. In a sleeping area, it makes no sense to open a large expensive salon, and in the city center or in a prestigious area there is no place for economy-class hairdressers. Salons of the middle price category are needed, as a rule, everywhere.

4

Even before the opening, start promoting your salon - create a website, place advertising banners, register groups on social networks and invite participants to them. The bright sign "Opening soon!" at the door of your future room. Without advertising, no one will know anything about you.

5

Look for experienced craftsmen. Firstly, they work better, which eliminates errors and subsequent customer dissatisfaction, which at the initial stage can simply ruin your business. Secondly, they are well aware of what equipment, cosmetics, etc. are needed for a salon. All this can and should be bought in accordance with their advice.

6

Do not forget that any business must be registered. For a beauty salon, you can create a legal entity - a limited liability company (LLC) or register as an individual entrepreneur. Registration of a company can be entrusted to a specialized law firm or done independently, however, this will mean that you will have to develop a charter, a protocol on the establishment of an LLC, register with the tax office, as well as with all necessary budget and extra-budgetary funds.