How to open a beer boutique

The appearance in the cities of the country of elite beer shops is a consequence of an increase in the general culture of alcohol consumption. An untidy beer house or stall on the street can satisfy the needs of far from all beer lovers, among them there are also many gourmets and simply connoisseurs who pay attention primarily to quality. Opening a beer boutique and getting them as your customers is a great opportunity for an entrepreneur.

You will need

• 1. Certificate of registration of IP
• 2. Cash register registered with tax authorities
• 3. A room designed in accordance with the corporate identity
• 4. A set of commercial equipment
• 5. Contracts with several beer suppliers
• 6. Sales staff (2-3 people)

Instruction manual

1

Find a room and enter into a long-term lease with its owner (usually for five years). For an elite beer store, a location near a metro station or a market will not be a very good solution, it is much better on a busy street in the city center, next to other prestigious shops. Do not spare money for high-quality cosmetic repairs in the future trading floor of the store.

2

Come up with a name and contact a professional designer for help in developing the corporate identity of a beer store, which has every chance of becoming a network in the future. Use it to create a signboard and design a trading floor, the production of elements of which can be ordered by an advertising agency. It will also be good to order special clothing for the store staff using the company logo.

3

Buy a set of commercial equipment and furniture necessary for the sale of beer. You will need a refrigerator, a portable cooler, and a column with defoamers installed. You can not do without a refrigerated counter, scales, racks and additional refrigeration equipment for storing products related to the sale of beer (shrimp, smoked fish).

4

Conclude an agreement with several beer suppliers (both producers and importers, both draft and bottle) in order to be able to present the whole assortment range in your beer store. The assortment of a beer boutique should be as saturated as possible and include as many beers as possible, including non-alcoholic.

5

Find two to three people who will serve the trading floor to work in the store. If your plans do not include working in the store yourself, then you will need a hired administrator. Bookkeeping can be entrusted to an incoming specialist, or to deal with the accounting of funds independently.

Useful advice

For a truly impressive range of drinks to be presented in your store, equip a small warehouse in the same building equipped with powerful refrigeration equipment.

Pay attention to working with personnel who should not only serve and competently advise visitors, but also monitor cleanliness - it is advisable to develop a special motivation system and make the amount of wages dependent on the revenue received.

Article - A Guide to Opening a Beer Store