How to open the department of underwear
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If you decide to open an underwear department, you will need to draw up a business plan, register a company, find a suitable place to rent a retail outlet and purchase goods. In this business you can count on a good profit. The main thing is to organize everything correctly.
You will need
- - counter;
- - shop windows;
- - shelves;
- - mannequins;
- - hung up;
- - hooks;
- - mirrors;
- - dressing room.
Instruction manual
1
First of all, draw up a business plan. Consider all expenses and add 15-20% to the resulting figure.
2
Decide on the concept of your department and the range of goods. Decide what kind of underwear you will sell. To sell expensive brands, you need to rent a department in malls of the appropriate level, middle-class underwear will be in demand in malls oriented to the middle class.
3
The next step is to register a company. When you receive the finished documents, it is time to look for a point of sale.
4
The underwear department must be opened in the passageway. It can be a large shopping center or a chain hypermarket. It is better that your department is on the ground floor in a busy area. As for the area, it can be from 10 to 30 square meters.
5
Buy equipment. You will need showcases, shelves, counter, hangers, mannequins. It all depends on the size of your department. If the area allows, install a fitting room with a mirror. The main thing is to beautifully and stylishly design the trading area. The design of the department should be conducive to shopping.
6
The final stage will be the purchase of goods. According to statistics, mid-price lingerie is most in demand. It is advisable that your store has a wide range of products - underwear sets, bras and panties of all kinds, hosiery, swimwear and men's underwear. Custom size women's underwear will be your highlight and will attract additional buyers.
7
For the initial purchase, you will need about 100, 000 rubles. Extra charge for this product varies from 50 to 150%.
8
Underwear is in demand all year round. The most successful months are March (by March 8) and December (by New Year). In summer, the demand for swimwear rises.
Useful advice
The most popular brands of lingerie:
Naturana, Triumph Papillon, Lormar, Lilly, Jolidon, Kellitha, Dimache, Rosme, Lauma, Milavitsa, Xiline, Atlantic, Kay, etc.
