How to open a tableware shop

Today, the old grandmother's service with white peas is being replaced by various red, black, striped and flower cups and plates of the original form. Many people want to give the usual need for food a certain appearance of elitism. As well as the growing popularity of beautiful and practical cookware, heated by television and glossy magazines, makes the cookware business one of the most profitable.

Instruction manual

1

When choosing an assortment, give preference to white dishes. Any dish on such dishes looks gorgeous. Also, when setting the table, such dishes will allow you to use different colors of napkins, tablecloths, etc. Transparent dishes are also in constant demand. But at first it is better not to experiment with various designer works, as you can unsuccessfully invest. As for the material, give preference to porcelain: a combination of high aesthetic properties and hygienic indicators, as well as excellent thermal conductivity will ensure stable sales to goods from this material. In addition, china is in great demand as an advertising medium. Large companies buy large white porcelain cups in huge batches in order to put their logo on them and use them as corporate gifts. The most optimal assortment for a dishware store will be the availability of dishes for serving and cooking, as well as giftware.

2

When opening a dishware store, it is very important not to make a mistake with its location. The room can be either separate, or a department in a shopping center. The area of ​​the tableware shop depends on the offered assortment, but at least 50-60 square meters.

3

Establish contact with suppliers. It is better and more convenient to work with them directly, since together with the products they provide trading equipment with a professional one. Keep in mind that foreign manufacturers work only on a prepaid basis.

4

One of the main success factors is the staff. Employees need to be trained not only in sales techniques, but also in product specifications. For a small store measuring 50-60 square meters, you will need six sellers. Give preference to charming, attractive, prepared, knowledgeable in dishes, able and loving to cook candidates. The best employees will be middle-aged women, as the buyer at a subconscious level will believe her more.

5

Get ahead of competitors only by improving the quality of the product and by introducing a customer loyalty system. The main secret of success in the catering business is the feedback from the buyer and his desire to come again. When a person acquires one quality product, comes and puts it next to other things. A thought occurs to him, everything needs to be changed. To maintain this connection, congratulate regular customers on the holidays and resort to promotions.