How to open a natural cosmetics store

Natural cosmetics are in great demand today. You can join the fashion wave by offering fans of natural soap, creams and shampoos a store where they can purchase everything they need. The main thing is to choose the right assortment and set adequate prices.

You will need

• - registered IP or legal entity;

• - franchise agreement;

• - staff;

• - shop equipment.

Instruction manual

1

Choose a suitable place. You can open a small store with a separate entrance or a department in a large shopping center. The latter option is preferable - in the shopping center there are enough potential buyers, which reduces advertising costs.

2

Consider purchasing a well-known brand franchise. Then all the problems with providing the store with the goods will be taken over by the franchisor. He will take care of advertising, equipment, offer you a corporate identity, a finished sign and a name. Some companies even attach a separate manager to each franchisee to assist in the conduct of business. You only need to hire staff and monitor the store, regularly paying the agreed royalties.

3

You do not want to be limited to the standard assortment of one brand? Form it yourself. Purchase products from manufacturing companies or distributors representing foreign firms. Most often, natural cosmetics stores rely on bath products - soaps, shampoos, shower gels, effervescent balls, foams and salts. To this assortment you can add care and decorative cosmetics, natural oils, as well as household goods - all kinds of sachets, pomanders and more.

4

Examine the offer of stores already working in this beggar. Offer a wider range, complement it with bonuses for customers. Add samplers in small packaging, gift sets of different price categories, organize a sale with significant discounts. Natural cosmetics is a perishable product, it should not lie on the counter.

5

Buy equipment. Typically, stores selling natural products are furnished with open shelves made of natural wood or tempered glass. Provide free access to the goods - the buyer should be able to evaluate the funds, read their composition, smell them. Put enough testers into the sales area. Part of the cosmetics can be laid out in wooden and wicker boxes and caskets, placing it on long tables in the center of the hall.

6

Hire sellers. One consultant in the hall will not be enough. Ideally, you will need three to four saleswomen per shift. The goods on the shelves must be protected from theft, and each logged-in buyer should be familiar with the assortment. Train sellers - they must be well versed in their own products and in cosmetics in general.

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