How to open a store for children
Video: Business plan for a baby or kids store 2024, July
Products for children are in great demand. However, it is not easy to trade them - you need to choose the optimal assortment, formulate a pricing policy correctly and skillfully emphasize your difference from numerous competitors.
You will need
- - IP status;
- - premises;
- - sign;
- - staff;
- - shop equipment;
- - cash machine;
- - stock of goods.
Instruction manual
1
Decide what shape your store will have. You can open a small point specializing in one or two categories of goods - for example, go in for clothes for babies up to two years old, developing toys or shoes. Another option is a large specialized store in which all the main categories of goods for children will be presented. The choice depends on your financial capabilities: the larger the outlet and the wider the assortment, the greater the stock of goods you will need.
2
Choose a good place. It is best to place your store near a school, kindergarten, maternity hospital or clinic. In order for potential buyers to find you, order a large noticeable sign, install a folding stand on the sidewalk, paste the leaflets on the nearest message boards and posts.
3
For a small retail outlet, a good solution may be accommodation in a popular shopping center. Do not be tempted by the low rent - it is usually peculiar to places with low attendance.
4
Buy trade equipment. For the children's store you will need open racks for laying out accessories, shoes and toys, and also hung for clothes. It is not necessary to exhibit sets on mannequins, but they can attract attention and very decorate the room. If you decide to buy a pair of mannequins, do not save - low-quality products with peeling enamel are more likely to scare away potential buyers.
5
Decorate the windows. A children's store should attract attention and give an idea of the assortment. Give preference to bright, rich colors: yellow, orange, blue, pink. Instead of goods in the window, you can place bright banners with the image of children in beautiful dresses or eye-catching photos of toys. Models for shooting can serve as your children or toddlers of friends.
6
Find suppliers of goods. You can pick up two or three large wholesalers with a wide assortment or create your own commodity pool by contacting manufacturers directly. Dilute the standard assortment with original brands that buyers can find only with you.
7
Hire sellers. The best option is women with children, and possibly grandchildren. A good seller should actively and in a friendly manner communicate with customers, maintain order in the trading floor and know his assortment perfectly. In addition to two or three sellers per shift, you will need an accountant, a merchandiser and a cleaning lady. The position of director and advertising manager you can perform independently.
8
Consider a customer incentive system. You can conduct seasonal sales, arrange promotions "Buy two things, the third - for free" or give customers small gifts on certain dates.
9
Engage in store promotion. It is not necessary to spend money on image articles in magazines and newspapers and advertising banners. Invest them in promoting sellers and creating your own website. With proper development, it can become an excellent platform for an online store, which will increase your profit at no additional cost.
