How to open an online jewelry store
Video: How To Start A Jewelry Business 101 | Manufacturers, Book Keeping, Social Media, Online Store Pt 2 2024, July
The market of jewelry and jewelry is developing rapidly, and every year the share of online trading is only increasing. The advantage of online jewelry stores is that potential buyers can spend a lot of time on the site and carefully choose jewelry. The inability to try them on is easily compensated by high-quality photos. At the same time, the prospects for advancement on the Internet are in complete competition with popular offline strategies.
You will need
- - money;
- - designer services;
- - a camera;
- - the Internet.
Instruction manual
1
Choose a name and domain name for your online jewelry store. Try to find a word that sounds clear, does not require letter-by-word dictation, and does not cause discrepancies. You can check the domain name for availability and register your own on one of the popular services, for example, nic.ru. There you can buy an already registered name, which seems very successful to you.
2
Design a site structure. It should be as clear as possible even to an inexperienced user. The organization of goods should be made logical, as well as encouraging to buy. To find the right product, the user must make no more than three clicks - this is the “golden rule” for the location of subdirectories and articles checked by the largest online stores in the world. Do not overload the site with unnecessary information: exchange rates, unnecessary articles, reference information that few people read.
3
Create a website design: in this case, it is advisable to resort to the services of professionals, rather than using ready-made templates. For an online jewelry store, minimalism, sophistication and a high level of graphics are preferable. Poor design can push away potential buyers, because we are talking about the acquisition of fairly expensive products. That is why the interface of your portal should be credible.
4
Choose a hosting to host the site. After you upload it to a permanent link, you can start filling the online store.
5
Take the highest quality and most effective photos. It is advisable to offer several pictures for each product, taking different angles, adding a zoom function. Equally effective are photos of jewelry on models in finished images.
6
Add a detailed description of each product. Indicate materials, samples of metals, characteristics of precious stones. Indicate the exact dimensions. Make a size chart to select rings and explain in detail how to use it.
