How to organize your book business
Video: Entrepreneur Life Ep.15 | How I keep my business organized | K Productions *HIGHLY REQUESTED* 2024, July
Although Russia is still called the most reading country, the organization of book publishing is not the most profitable business. However, new bookstores are still opening. To open a successful bookstore, it’s important to find an unoccupied niche in the book business.
Instruction manual
1
Books can simply be sold, or you can organize, for example, a book cafe. Such institutions in Moscow already exist, but there are few of them. Their clientele is constant: students and cultural youth, as well as middle-aged people. In such a cafe, you can simply read a book with a cup of coffee, buy a book, and also listen to a lecture (such events are also held) or attend a meeting with the writer.
2
It is also important what books you want to sell. The standard bookstore is aimed at the general reader, which means that a considerable part of the shelves will be occupied by romance novels, plain detective stories and science fiction. Not everyone wants to open a standard store, especially since there is always a demand for more intellectual literature (especially in big cities). The location of the store will depend on the concept of the store: the standard bookstore is also good in the sleeping area (if there is no other bookstore nearby), but it is better to be located in the center of the city for the "author" store with a non-standard assortment.
3
Having decided on the idea, you can begin to think through the very organization of a bookstore or cafe. They will require:
1. registration of a legal entity or individual as an individual entrepreneur.
2. office for the store (a good and inexpensive option is the basement).
3. in the case of a cafe - a license for the retail sale of food and alcohol.
4. advertising.
5. site.
6. arrangements with suppliers (as well as lecturers, writers, etc.).
4
Actually, you can start trading books immediately after you have the premises and registration. However, advertising your store or cafe is better to give in advance. Let as many potential customers know as possible that a new bookstore will open in the area soon. Advertising is expensive, but it’s better to spend money on at least banners on the Internet and a bright sign. Tell as many acquaintances as possible about your bookstore - let them come on their own and bring friends. These will be your first customers. The more there are, the faster the business will begin to generate income.
