How to organize a clothing store

The apparel business attracts young entrepreneurs with seemingly simplicity. Indeed, this is not the most difficult thing, but it also has its own characteristics and difficulties. The main problem is the very high competition in this segment. You can isolate yourself from competitors by two main methods - original goods and low prices. Another hallmark of this business is its strong dependence on fashion trends.

Instruction manual

1

Make a concept of your future store, it is desirable that it is unique and in demand in your city. The main thing to decide is who to sell and what to sell. You must also come up with the name of the store. It should be simple and at the same time stylish, eye-catching.

2

Find suppliers of quality products that meet the requirements of the concept. Sometimes it happens that an interesting product that is not represented by competitors is located immediately, and then, based on the nature of the product, a store concept is built. Therefore, depending on the specific situation, the sequence of some steps may change places. Determine the markup on the product, usually it is at least 70 percent.

3

A well-chosen location determines the future success of the store by 70 percent. When searching for premises for a store, one must proceed from the concept of a future store. It is better to open a store in a separate room on a shopping street or in a shopping center. The area of ​​the premises must be at least one hundred square meters.

4

When opening a clothing store, pay special attention to the interior and exterior of the room. At this stage, it is better to contact the designer who will develop the store’s design. Pay close attention to the light - correctly selected beautiful lighting will allow the store to look interesting and cozy even at low cost. When arranging a store, do not forget about the little things that will create additional convenience for customers. For example, fitting rooms should be spacious, comfortable, with large mirrors, preferably in the store the presence of air conditioning. When the design project is ready, repairs are carried out. Buy trade equipment for the store. If the store area allows the use of mannequins, then be sure to use them - they attract visitors. In addition to cash registers, purchase electromagnetic frames - they are designed to protect goods from theft.

5

Enter the search for employees for the store on staff recruitment sites, place ads in specialized newspapers or contact a recruitment agency. The main requirements for the seller are a pleasant appearance, the ability to navigate the assortment, communicate with people and of course, sell effectively. In addition to the sellers, you will need an administrator who will monitor the work of the staff and train him. To motivate staff to do a good job, use the premium pay system.

6

You should think about advertising in advance. Order a bright sign for the store - it will attract customers. Use various promotions, give gifts, give out discount cards and conduct sales.