How to name a bakery

A bakery is a very promising business project. You can open a small family bakery, or you can plan a whole network designed not only for your city, but also for the nearest regions. A bakery can serve stores or have its own sales network, work in an economy format, or offer only expensive exclusive products. How to explain to your customers in which format you will work? Very simple - with the right name.

Instruction manual

1

First of all, decide in what price category you intend to work. This will immediately narrow the circle of suitable names. For example, words with diminutive suffixes hint at the economy format, and sonorous foreign names indicate that the product here is most likely not cheap.

2

Determine the future assortment of your bakery - will it be wide or narrow, whether bread with a "national" bias, such as French muffin, Italian bread or Uzbek cakes, is supposed. The name can successfully emphasize the regional flavor - everyone understands what bread is worth looking for in a bakery with names like "Madame Plyushkina", "Mama Roma" or "Monsieur Croissant".

However, a clear geographic location of the name may interfere with the future expansion of the assortment - it will be problematic to sell brioche and pizza in an institution called "Tandoor".

3

Decide in what format your trading will go. For example, a name like “Buns & Coffee” hints at the fact that in your bakery you can not only purchase takeaway bread, but also eat a couple of buns right here, at the counter or at the table. Naturally, you will need a range of drinks. If the size of the room allows, this option can be very beneficial, especially if there are no catering facilities nearby.

4

Keep in mind that food is one of the few areas where conservatism is welcomed. Therefore, a simple name like "Bakery No. 1" is perceived by customers positively. One of the Moscow bakeries is called even more original - "Buloshnaya". The ironically emphasized “Moscow accent” immediately sets this bakery apart from its competitors.

5

If the house where your bakery is located previously housed a well-known store, a monument or park is located nearby, you can safely enter the names and names remembered by local residents into your own brand. Bakery "At Pushkin" or "Karavaevskaya" the attention of potential buyers will be provided.

6

Do you have a sonorous surname and want to name a bakery by your first name? This is quite possible - in the field of product naming this technique is used, although not too often. However, keep in mind that the Volkonsky and Eliseevsky brands are already taken.

7

Perhaps you are planning to open a non-exclusive single establishment, but want to develop a whole network of bakeries. Then the main thing is a short, capacious and memorable name. It is necessary to do without geographical bindings and personal names. The simpler the better - that’s your motto. For example, in one of the regions there is a network of small bakeries under the unpretentious name "Super Bulka". Perhaps it does not shine with originality, but it is perfectly remembered. And for a network enterprise, this is especially important.

how to work in a bakery