How to name an electric goods store

When an entrepreneur wants to open a store, he immediately has a lot of problems and troubles: finding a suitable room, deciding on an assortment of goods, concluding a lot of contracts and getting a bunch of permits. Compared with them, the question "What is the name of the store?" may seem completely trifling. But this is not true. Indeed, the name largely depends on whether the store will attract buyers, or they themselves will bypass it and all friends will be advised to do the same. Here, for example, opens a new store of electrical goods.

Instruction manual

1

Even if an entrepreneur has a very original sense of humor, he clearly should not decorate the entrance to the store with the sign "Electric Chair", for example. With a probability of 99%, buyers will not appreciate such a "subtle" sharpness. The effect will be clearly the opposite.

2

Of course, the trivial ones that “got their teeth sore” like “Electric goods”, “Thousand little things” and the like, are hardly appropriate. If only because the potential buyer, looking at her from the side, mechanically notes: "Well, here, there is one more such" point "as on the next street." And, most likely, he will pass by indifferently.

3

The task of the sign is to arouse interest, amuse, intrigue a person, or, on the contrary, to arouse peace in him, to remind him of his peace and comfort. She should convince him that at least you should go to the store, get acquainted with the assortment and prices. "Let there be light!" - this is already original. And it sounds cheerful, reassuring.

4

“Aladdin’s Lamp” - potential customers will probably come alive with memories of either the wonderful tales of “A Thousand and One Nights” or the old good film with the unforgettable phrase “Everything is calm in Baghdad!” Or, for example, the name "220 volts" is a well-known voltage in the network.

5

“Cozy House”, “Northern Lights”, “Light Bulb”, “Light in the House”. There are a lot of names, each has its pros and cons. The store owner, of course, will not be easy to choose the most suitable. But for the sake of attracting a clientele and, accordingly, good business, it’s worth breaking your brain. The spent mental effort will then be more than paid off.

6

If nothing worthwhile comes to mind - seek the advice of people whose opinion you trust. In small towns, you can resort to such a marketing move: advertise in the local newspaper about the upcoming opening of the store, with the note "The winner of the contest, who proposed the best name, will be given a 10% discount on the first purchase." The cost of an ad in the "short run" is relatively small, and you will have a double benefit: you will pick up a good name for the store and make it an advertisement.