How to write a quotation

A commercial offer is one of the important tools of a business. Commercial offers are sent to potential partners, represent the organization and its services, facilitate the conclusion of transactions. To prevent your business proposal from getting lost in the ocean of business information, use the principles of creating an effective business offer.

You will need

Laptop or computer, paper and pen

Instruction manual

1

First of all, pay attention to creating a quotation template. Like any business letter, a commercial proposal is structured according to a clear scheme. It must be properly designed. A commercial proposal is written on a sheet (electronic form) with the company logo. Type the sentence in one font. Indicate the specific recipient to whom your quotation is addressed. Use a call to the recipient, which is placed in the center of the line and ends with an exclamation mark. The appeal is written in the same font as the whole sentence, but it stands out in bold. If the offer is large, break it down into paragraphs to make the text more readable. Use a subtitle for each resulting part, this will help you attract and hold the reader’s attention during reading.

2

Determine what message you intend to invest in your offer. Highlight the essence. Imagine yourself at the place of the recipient, who is exposed to information attacks from all sides. Your offer should catch and interest the addressee. Emphasize the best aspects of the product or service that you offer in your offer. Tell us what are the benefits of your offer. Clearly state the competitiveness of your product / service.

Do not be shy when editing to throw out unnecessary information from the proposal. This reduces the risk of the proposal being thrown into the trash. The text of the sentence should be well read. In the process of writing a quotation, read it out loud to other people - they can make competent edits. Take a break to return to your offer later and evaluate it with a fresh look. The offer must be in strict business vocabulary. When writing a commercial proposal, avoid parasitic words, jargon, common language.

3

The start of a quotation determines whether the addressee will read it to the end. Be convincing in the first lines why the recipient should familiarize yourself with your offer. Give the results of research, analysis, facts, information that attracts attention and causes interest.

For clarity, use in the text of the commercial offer graphics, tables, diagrams that are simple to understand and understand. These are graphic illustrations of your words. At the conclusion of the commercial offer, provide convincing arguments in favor of your product or service. Summarize the above, which will serve as a call to action for the potential client. Emphasize its benefits, pay attention to the best price or special discounts. Also list your customers and their benefits resulting from cooperation with your company.

note

How to correctly compose a commercial proposal. The basic principles of the effectiveness of a business proposal … The text of the letter must be structured - introduction, main part, ending. The length of the text should be such as to allow a clear understanding of the meaning of the sentence, without spending more than 3 minutes on reading. Even with perfectly written text, you can count on reading only the first paragraph.

Useful advice

Write briefly, clearly, in essence, and get the effect you are seeking. A competent commercial offer is an art. Errors in the preparation of a commercial proposal. To make an effective commercial offer, refer not only to the mind, but also to the emotions of the client. To do this, you need to make a personalized commercial offer - to contact the client personally by writing him a letter, calling or in person.

How to make an offer that will interest you