How to start a business in jewelry

The main competitive advantage of a small point of sale of jewelry is the uniqueness of the product, its dissimilarity to the products of numerous stores of your competitors. This uniqueness can be achieved by working with wholesale suppliers of high-quality European jewelry, and avoiding purchasing goods from Southeast Asia that bribe them with their cheapness.

You will need

• - an area of ​​5 square meters in a store or mall;

• - trade equipment for the sale of jewelry;

• - A small database of jewelry suppliers;

• - a sales assistant.

Instruction manual

1

Rent an area sufficient to set up a counter - 5-10 square meters may be enough. Your point of sale can be placed in any large store or shopping center, you can rent a place even under a sublease agreement. Well, if among the stores surrounding you will dominate stores selling clothes, cosmetics, jewelry.

2

Make up a small database of companies that are wholesale suppliers of quality jewelry, keep track of their new arrivals, promotions and discounts. You need to buy a batch at the lowest possible price, without fear that the goods sold will not be in good demand. Jewelry, if it is of high quality and made with taste, does not lose its liquidity over time - there will always be demand for it, regardless of the season and the latest fashion trends.

3

Equip your outlet by choosing specialized furniture for selling jewelry in the catalog of the supplier of commercial equipment or simply the most suitable functional items for your interior. Like all other retailers, you will also have to acquire a cash register and carefully record every transaction with a buyer. The legal form for a small jewelry store is an individual enterprise, which, of course, will need to be formalized in advance.

4

Choose a partner from among your friends who will replace you at the counter while you are purchasing new shipments. Undoubtedly, cooperation with your family members or friends will allow you to get rid of such an unpleasant problem as controlling a hired vendor, which is not always at hand. Having an equipped point of sale, a shift salesperson and the first batch of goods, you can safely start trading.

Useful advice

A jewelry store can expand its range of products due to hand-made products, which are much more expensive than standard models, as well as products that you personally assembled from components and parts, which can also be purchased in bulk.

How to open a jewelry store