How to use trade shows with maximum effect

The popularity of exhibitions as an effective marketing tool is growing every year. At this event, you can not only present the goods in a favorable light, but also make a huge number of useful business acquaintances.

Instruction manual

1

In order to benefit from participation in a trade exhibition, you need to take care of the event preparation plan in advance. It should indicate all the points that must be followed. The main one is the conclusion of an agreement on participation in the exhibition. Reconciling it can take a lot of time, so take care of this in advance. It must be remembered that at popular exhibitions the best places are bought up very quickly, sometimes a year before the event. Contact the organizers as soon as possible and clarify this question.

2

Next, you need to order a stand and its design. The brighter and more creative the workplace at the exhibition will be, the more attention your visitors will attract your company, and, accordingly, your product. The most noticeable stands are most often removed for their reports by television channel employees. Thanks to this, the product will receive additional free advertising.

3

Be sure to notify all your customers that the company is participating in the exhibition. It is advisable to send them invitation cards. So you can present all the new products to your customers without spending money on organizing a separate event.

4

It is necessary to further attract the attention of a potential audience. Place advertisements in specialized publications. The more people find out about your participation in the event, the more popular your stand will be.

5

Prepare souvenirs and handouts: key chains, pens, leaflets, brochures. Hire promoters to attract visitors and work at the booth.

6

To make your stand interesting to visitors, organize advertising in the pavilion itself. It can be a module in the exhibition catalog, radio announcements, etc. The catalog is the first thing that falls into the hands of those who come to the exhibition. If your advertisement will be in the front pages, visitors will certainly be interested in the stand.

7

Organize a permanent presence of company representatives at the stand. Brief before the start of the exhibition. Explain how to talk with potential customers, how to establish constructive business communication.

8

Plan a meeting area in your booth equipped with comfortable sofas and tea accessories. You may be able to find new business partners. Then you can discuss further cooperation without leaving the exhibition area.

9

Large exhibitions are held with a frequency of 1-2 times a year. If the first participation in the event did not bring significant results to the company, do not despair. Over time, you will gain experience, begin to rationally use advertising platforms, and your stand at the exhibition will certainly attract the attention of the required number of potential customers.