Social networks as an advertising tool

Social networks have long evolved from a simple communication tool to a very successful business tool. Today it’s not enough to have a good website for a company that demonstrates its services or sells goods; no large and successful company can do without representations on social networks, as social networks have huge advertising opportunities.

Instruction manual

1

Advertising on a social network can be presented by the page itself dedicated to the product or company. If she speaks qualitatively and interestingly about the services or products that the company provides, if she answers the questions of potential and regular customers, provides interesting facts and information, then such a page or group attracts visitors. They are interested in her, think about buying, try a product, leave reviews, make reposts. Thus, visitors are active, interested, share with friends, which is the main goal of this type of advertising. It turns out that even without investing money, only by devoting time to such a resource, users can create a positive impression of the company and the product. However, this is a rather long way to achieve success.

2

Banner and contextual advertising are widely used in social networks of different directions. This is the placement of banners advertising different groups, products or services, as well as advertising, which is displayed when the user enters a specific request. When placing such an advertisement, one must strictly take into account the interests of its target audience and carefully choose a site for placement, otherwise advertising will not have any effect.

3

If in advertising you can use settings such as the choice of age, gender, place of residence, interests of the user, then we are talking about targeted advertising. It is especially convenient to configure on social networks, because all information about the user is displayed on his page. Such opportunities provide companies with tools to influence a very specific audience to turn it into their customers.

4

Hidden advertising through guerrilla marketing is one of the low-cost, but quite effective ways of advertising and promoting the product on social networks. Its basic principle is based on the fact that customers no longer trust direct advertising, but the opinions of other users about the product. You can use guerrilla advertising quite creatively: by creating a user’s page that will communicate with other people, make friends, start discussions and discussions leading to hidden product advertising. Thus, users are introduced to the product, they are laid a positive attitude towards a particular product or service.

5

Viral advertising is another great way to promote on social networks. Its principle is also based on the fact that users usually have little trust in regular advertising, but always listen to other people's opinions about a product or service. Therefore, if some users share information on the Internet, make reposts, advise something else, then the information begins to spread better than with official advertising from the manufacturer. Sometimes this distribution of information from user to user reaches the scale and speed of the spread of viruses, this method is called viral advertising.

6

Advertise a brand, company or service in apps. Creating an application for social networks is an expensive method that not every starting business can afford. In addition, as is the case with other types of advertising on social networks, this method does not guarantee success, although it can be a very large contribution to the product advertising company.