How to do advertising

For advertising of your product or service to be effective, you need to develop a detailed media plan. It should display advertising campaigns and PR actions, their terms, budget. Also formulate what benefits this or that action will bring. Without a clear justification for why you are doing this, it will be extremely difficult for a media plan to approve with a higher management.

You will need

• -Advertised product or service;

• -Mediaplan;

• Media carrier.

Instruction manual

1

Determine what qualities of the goods and services you offer are their competitive advantages. Analyze who the target group of consumers to whom your proposal should be addressed. Find the benefits that potential buyers and customers will receive. This benefit is the cornerstone of an advertising campaign. Everything that you will do next should be subordinate to this idea. And it is she who must be at the forefront of all banners, advertising modules, posters, texts, videos on television or radio.

If you simply advertise a company, you will achieve nothing but the awareness of the audience. But for this there is much less costly PR. Advertising should encourage purchases, appealing to consumer benefits. It is through profit that it becomes the engine of trade.

2

Make a list of possible media that are in the focus of your target group. It should be considered not only paper media and the Internet, although this is certainly one of the most common platforms for advertising.

Also, do not ignore the television and radio broadcasts. It’s not necessary to buy expensive time on federal channels. It may well be that for your product, local television or radio broadcasting is even more suitable. For a local audience, in most cases, building an advertising campaign is more profitable.

Two other types of advertising that are recommended to be included in the media plan are outdoor and transport advertising.

3

Write advertising texts, make banners and modules, develop scripts for videos. If necessary, advertising can be ordered from a third-party company or from the company that owns the media.

When choosing artists, it is important to be guided by already completed projects. Let a potential designer, copywriter or director provide the contacts of previous customers. You can clarify with them whether they were satisfied with this cooperation. Also ask your colleagues about the effectiveness of advertising on a particular medium.