How to increase sales of building materials

There are many marketing strategies to increase sales. But they are all based on the presentation of a product in a favorable light. The specifics of the sale of building materials is that they are not a finished product, but are raw materials. Therefore, it is extremely difficult to achieve a high level of sales of building materials by traditional methods.

You will need

• - Wallpaper samples;

• - lining samples;

• - samples of building mixtures.

Instruction manual

1

If the number of sales in your hardware store leaves much to be desired, go to the sales area and look at the samples on display. You probably see paint racks in front of you, slightly rolled wallpaper rolls, cornices, plinths and boards lined up in a row. This state of things is not too conducive to buying.

2

It is important for an ordinary client who does not repair professionally to see how all these items will look ready-made. Give them that opportunity. Make wooden demos. Wallpaper them. And so that one model does not merge with the other, attach a wooden or plastic border of the appropriate color to the edge.

3

Particular attention is required to design lining and other types of wood used for decoration. To increase sales of these materials, show the customer how sophisticated and chic ordinary boards can be. Take a small sheet of plywood 20 * 30 cm. Position the lining on it so that it is fixed to the wall. Glue the boards to the plywood with special glue. And then paint one sample with ordinary paint, another with a stain, and treat the third with varnish. On subsequent samples, combine stain and varnish, matte paint and enamel, etc. Let the simple wall panel sparkle with new colors.

4

Under each sample, place a description of what materials were used to create it. People, seeing a good result, will be interested not only in wood finishing materials, but will immediately acquire paint for it.

5

Take a creative approach to advertising gypsum mixtures, cement, plaster. Expand one packet of each variety. Prepare a small amount of the mixture according to the instructions. From the resulting mass, mold various figures (kolobok, dog bone, small flower, etc.). Let the products dry and place them on the trading floor next to the bags of building materials from which they were made. By picking up this fun prototype, the buyer will be able to find out the density, strength, texture of the building sweep before buying it. This advantageous offer will be appreciated by both experienced builders and beginners.