How to increase sales using product display

Placement of goods on a shelf may not seem important. But this is fundamentally wrong. Merchandising, focused on the competent location of the product being sold, plays a big role in deciding on a purchase.

Instruction manual

1

Place your product in the part of the store in which it will be more in demand. Most people come to the store, not knowing for sure which brand they want to buy. The decision is made right on the spot, so the correct location actively affects the decision of the buyer.

2

Place the item inside the Golden Triangle. This space is limited by lines that can be drawn from the entrance to the desired product and from the last to the cash register. On the way, the buyer gets acquainted with the assortment of the store and makes purchases that were not planned.

3

Choose a "gold shelf" for your product. Moreover, for each product it will be different. How do you know which shelf you need? First of all, you need to determine the target audience and, based on this, calculate the height at which it is better to place the goods. Please note that more attention is paid to products placed 15-20 cm below eye level.

4

Refer to competitors' experience. Before deciding where exactly your product will be located, look at how they place a similar product. To increase the number of sales, it is absolutely essential that your product stands out from the rest and attracts the attention of the buyer.

5

When laying out the goods, pay attention to the psychological characteristics of the person. Consider the fact that the buyer in the search for the right product directs his gaze to the same as if he were reading a book with an epigraph. Those. first, his eyes look at the upper right corner, then move to the lower left and then move from left to right. If you take this into account, then the chances of sales will increase.

6

Place a little-known product within the line of an already well-known product of the same brand. For example, if your company has released any new product, it is most reasonable to place it between products that are already known to your customer. A positive attitude towards them can be transferred to an unknown product.