How to increase grocery store turnover

Good product turnover is crucial for the grocery sector. A short shelf life and high price competition are pushing store owners to take a whole range of measures to increase sales.

You will need

• - ABC analysis;

• - table;

• - tableware.

Instruction manual

1

Carry out an ABC analysis of the assortment by analyzing sales for several months. Consider the seasonality factor, as well as the conduct of promotional events in certain categories. Group A will include 20% of the goods, which bring you 80% of the income. Turnover should be increased precisely in this category, since the products of groups B and C are necessary for you, rather, for the general assortment.

2

Use the principles of merchandising. First of all, review the shelf layout. The goods of group A should be at the eye level of the buyer and directly accessible. The most popular of them are in the middle of the shelf, in the so-called “golden places”. At the top, place expensive products that will play an image role in window dressing. On the lower shelves, place the goods in large packages and with a low margin: those that the customer will not be too lazy to bend over (for example, flour, water bottles, potatoes).

3

Follow the trajectory of buyers on the trading floor. Try to place the most popular goods in different places of the store. In this case, the client will have to go through the entire room: during the course of the movement, he will surely take other products that he did not plan to buy initially.

4

Periodically arrange sales promotion campaigns, attracting customers with a very low price for a single product. Its cost should be significantly less than similar products from your competitors. Having come to your store for this particular product, the customer will surely choose something else.

5

Use atmospheric calculations with related products. This method is especially effective on the eve of the holidays or when changing seasons. For example, “cover the table” by putting glasses on it, beautiful dishes, and also laying out products similar in purpose: wine, elite cheeses, sweets, exotic fruits.

Useful advice

Carefully control the smell in the store. Make sure that the ventilation is working properly and ventilate the trading floor more often. Any unpleasant odor can alienate potential buyers not only from the purchase, but even from subsequent visits.