How to create a successful ad
Video: 23 Advertising Techniques Used to Create Powerful and Persuasive Ads 2024, July
The purpose of advertising is to attract the attention of consumers and report on the product. To develop an advertising company, you can use the services of an advertising agency. But at the very beginning of a business, you can create a concept on your own.
You will need
Notebook, pen, textbooks on advertising.
Instruction manual
1
Create a creative group of like-minded people and business partners. Brainstorm. The task of any advertising concept is to create a clear program of action to promote the product.
2
Determine what type of advertising will best present your products to the target audience. To do this, you need to understand what is unique about your product or service. Who is your consumer? What channels of information does he use. Sketch all ideas in a notebook. Even the craziest idea deserves to be written down.
3
Consider each idea from the following points of view:
- Why will it be profitable for me to buy this product?
- Why is it better to buy this product from this company?
- Was there such a promotional offer before?
4
Decide on your position. Should an advertising company be serious and appealing to reason. Or, on the contrary, absurd and acting on the emotional, sensual side of the viewer.
5
Create an ad text that highlights the benefits of your product. Do not use common phrases, clichés, negatives in the text. The main requirements are brevity, information content, creativity. Based on this text, all types of advertising are created from slogans to video scripts.
6
If you have the opportunity to attract an artist, then this will be useful for creating logos, talismans, and artistic images.
7
Create a board for your future advertising company. Place on the wall all the drawings, slogans, questions that you created during the work. They will position your products in the market. Therefore, it is not necessary to place all the information in the slogan.
8
For example, with the simultaneous launch of video advertising and outdoor advertising, it is enough to give all the information in the video, and for outdoor advertising there will be enough logo and slogan. Decide how much you want to launch each type of promotional product. You should be noticed. But an overly aggressive advertising company can scare the consumer away.
note
A successful advertising company is not only successful and creative ideas, but also logistics. It is important to launch every type of advertisement on time. For example, banners with a mysterious logo on the street in a week are supported by television advertising. Accordingly, you need to redeem airtime in advance.
Useful advice
Try to use large fonts and color advertisements. This will get attention better.
