How to advertise on Google
Video: Google Ads (AdWords) Tutorial 2020 (Step-by-Step) 2024, May
Ads on Google are placed through the AdWords service. At the same time, the user gets the opportunity to independently create ads according to the selected parameters, determine the size of the advertising budget, as well as monitor the effectiveness of his strategy and edit the text in accordance with the results.
You will need
Internet, Gmail, electronic means of payment.
Instruction manual
1
Create and activate your account at http://adwords.google.com in order to get started with the AdWords advertising service. If you do not have a Google mailbox, you will have to register it by choosing a username and password. An email will be sent to your newly created Gmail email address with a link to activate your AdWords account.
2
Follow the link to your AdWords account, click on the "Create your first campaign" button. Set the necessary parameters for the announcement in the form proposed by the program, including the title and body text. Pay particular attention to your keyword selection. This will allow your ads to be shown only to potential users interested in the information offered. The list of words, as well as their number, you can adjust at any time.
3
Determine the daily budget of the advertising campaign, including the cost of one click (the price you pay when the user clicks on your ad).
4
Enter your billing information in the appropriate field to activate the display of ads. After that, the data will appear in the "Campaigns" section within three hours. You can pause or stop your ad at any time.
5
Before creating an ad, clearly introduce your audience and proceed with this to formulate an advertising proposal. You should strive to ensure that clicks on your ad go only from interested users, and random clicks are cut off.
6
Please pay attention to the fact that the ad link leads to that page of your site that contains the indicated advertising offer.
7
Do not forget to monitor your advertising campaign, adjusting the ad if necessary and filtering out "idle" words.
8
Use attractive words in the ad text that provoke a positive reaction ("discount, " gift ", " guarantee ", " chance "and others). Also, in some cases, it is worth applying a call to action (" don’t miss out ", " take advantage ", " hurry up " other).
