How to succeed in business, breaking all the rules

“How to succeed in business by breaking all the rules” is a book by Dan Kennedy, the main postulate of which is that in order to succeed it is simply necessary to break the prevailing rules. The millionaire dwells in detail on most of the prevailing stereotypes in methods of advancing to success and shows how to get benefits if not to follow each of them.

Instruction manual

1

Avoid forced "positive thinking" and "motivation." Engage in the formation of a basis for positive self-esteem, real plans and means, which will determine the implementation of specific goals.

2

Stop worrying about “native talent” and other people's opinions about your abilities, IQ, and inclinations. Your decisions and determination have an immeasurably greater impact on your future.

3

Do not justify your lack of education, do not feel lower than those who have a diploma. There is a lot of evidence that it is possible to achieve absolutely any heights in business without having not only higher, but even complete secondary education.

4

Maximize your knowledge and qualifications and do not be shy, informing others about it. Even people are very talented and intelligent, but at the same time modest and humble too often go unnoticed and underestimated.

5

Do not allow yourself to be timid and meek. Self-confidence and activity repel far fewer people than attract, because most prefer to communicate with a person who is absolutely convinced of their views.

6

Forget about creativity in the usual sense of the term, focus on what has proven its worth over and over again.

7

Redefine perseverance, failure, and success. Engage in "testing" - look for something that is easily and naturally given to you, which can lead in the desired direction. Do not be afraid of the label "man who retreats."

8

Become your own consultant, as specialists make mistakes more often than they turn out to be right in questions about where, when and how to invest money. Aces from Wall Street are just as fortunate as we are.

9

Learn to create situations in which there are more chances for a successful chance, and luck will smile at you.

10

Keep your success-oriented accelerated pace. Although people with symptoms of "fever, " pay the maximum, this is the secret to their great achievements. Most of us are much slower than we should.

eleven

Erase the line between “work” and “pleasure” as much as possible. At every opportunity, combine business with pleasure.

12

Do not rely on state-of-the-art technology. Ask yourself: does this technique work for you or against your interests?

thirteen

Learn in any positive way to stand out from the crowd. Be prepared to take on unskilled work with zeal and zeal that no one has ever seen.

14

Competently select clients and carry out periodic "cleaning" to make room for ideal clients. Such rotation will ensure the profitability of the business, increase labor productivity, reduce the likelihood of service conflicts and ensure peace of mind.

fifteen

Apply various strategies. With the opportunity, speed and swiftness are the only way to get rich. People who are thorough and persistent do not always win the race.

16

Stop making excuses for your lack of money. The need to punch the way up, and not access to big money makes you mobilize all your strength.

17

Do not get hung up on the uniqueness and originality of an idea or product - this alone will not make you richer. The main thing is a thoughtful combination of a new idea, "history", marketing, advertising and distribution.

18

Forget about generally accepted rules of trade, distribution and marketing. Come up with completely different methods to bring the product closer to customers in order to get the most out of working with former customers.

19

Make every effort to avoid mistakes, but do not achieve this at all costs. Benefit from miscalculations - for the sake of great achievements you must put up with mistakes. Create an atmosphere in which your subordinates will not be afraid to miss.

20

Do not be afraid to make changes, even when everything works smoothly. Try the exact opposite way of working and evaluate the result. Accumulated experience should not exclude experiments.