How to advertise cargo transportation
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Proper advertising is the key to a successful business. Particularly important is the positioning and recognition of consumer needs where competition is high - in trade, freight, etc.
Instruction manual
1
To advertise a trucking that reaches your target audience, do a little marketing research. You need to find out which sites are mainly visited by those who are looking for heavy vehicles. It can simply be portals of free classified ads or specialized sites that post information on carrier services for a fee. You can ask the portal administration for statistics of visits, as well as the coefficient of effectiveness of different types of ads.
2
Once you have selected one or more sites, write an ad. It clearly indicate what services you provide. Describe the tonnage of the vehicles and indicate whether you carry loads over long distances. If you have additional options - cargo protection, forwarding support, preparation of documents for transportation - all this should be noted in the announcement. Add a contact phone number and email address at the end. If you have your own site - enter it too.
3
Post the message on the free classifieds site yourself, and send it to the administration on the paid portal. Typically, the cost of accommodation includes the services of proofreaders, as well as special positioning of the message. And the site administration places such ads itself.
4
Update your ad on a free website every week, then you will always be in the first lines of the search. On paid sites, this is included in the price, rearrangement of the advertisement occurs automatically once a week, twice, once a month. It all depends on which subscription package you paid.
5
In addition to sites, place an ad in specialized magazines devoted to freight transportation. This is especially effective if you have a large company in which there are many different machines. The larger the size of the magazine ad, the better. And remember that advertising modules placed on the right sheet in the upper right corner work well. That is where the reader’s eyes first fall when he takes the magazine.
