How to promote a portal

Internet business is becoming more and more popular every year. The number of new portals of various subjects is increasing, on which their creators have high expectations. However, in order for the Internet portal to make a profit, it needs to be untwisted. It is important that your resource is visited and popular among the target audience. Otherwise, all efforts will be wasted, and you will lose money invested in the business.

You will need

• - optimization;

• - registration in search engines;

• - registration in catalogs;

• - articles;

• - viral marketing;

• - mailing list.

Instruction manual

1

Optimization

The very first and most important step in the promotion of the portal is to optimize its internal system. All articles on your site should be linked to each other. In other words, it is necessary to arrange the internal links from one page to another in order to transfer more weight to more meaningful pages. Do not create competing posts within your site for specific queries.

2

Search engines

Register your portal in the search engines Yandex, Google and others. The main number of visitors to the site comes from search engines.

3

Catalogs

Now you can proceed to the next stage of promotion. Now it’s important that as many people as possible know about your portal. To do this, register the site in online directories. When your portal appears in directories, the target audience will find out about your resource and go to it to get information of interest. In addition, information search systems will see a new portal and search robots will begin to index articles on your site so that it later appears on pages for search queries.

4

Articles

After entering the site in directories, you need to start promotion using articles. You will need a feature article about your portal and article directory where you can place it. This promotion method has a great advantage. It manifests itself in framing the necessary text with links to the site in the article itself. This nuance is positively perceived by search engines.

5

Viral marketing

Viral marketing consists in publishing unusual and shocking information on the site. This will interest users, the number of which will grow steadily. As a result, you will receive the necessary target audience.

6

Mailing list

It is very important to have your own mailing list. This method of promotion forms a permanent audience of visitors. In the newsletters, inform your customers about interesting news, discounts, sales, etc., depending on the theme of your portal. Do not forget to leave a link to your resource.

Useful advice

You can also exchange links and banners with other portals, sell links and subscribe to forums with links to the site.