How to promote your company
Video: How to EFFECTIVELY Promote Your Business in 2020 2024, July
For a very large number of entrepreneurs promoting their company with minimal cost is a very urgent task. However, in this case, do not forget that there are many pitfalls on the path of low-budget technologies. On the one hand, at a minimum, you should maintain your customer base, and on the other hand, try to stand out in the market and attract new customers. The task is quite complicated, and here are some tips that you might find useful.
You will need
for this you need a small budget.
Instruction manual
1
Gain the trust of your customers. In an economic crisis, every customer is important to the company. Try to look at your brand, your product / service as if from the outside - through the eyes of the client. Think about what attracts customers to your company, and vice versa, it scares you away. Try to create optimal and attractive conditions for your regular customers.
2
Feedback. Conduct a questionnaire or survey among your regular customers and partners - what they like and what they don’t like in your company’s work, which product or service is the most attractive, and which one takes up space on shelves. Thus, you can change the position of the company for the better and make the range more diverse and in demand.
3
Explore your competitors. Someone prefers to be friends with competitors. However, large companies that have long and firmly occupied a place in the market can afford it. It is very useful for a developing company to study the product of a successful competitor, its development and promotion strategy, work on the Internet, and pricing policy. If there is a worthy example to follow, do not hesitate to follow it.
4
Use barter. Arrange with a friendly company to exchange links and banners on the site, advertising brochures and leaflets. Spend a joint promotion.
5
Office as a point of sale. Let your office be the salesperson of your company’s solid reputation. Your office or store is obliged to inspire the client with the idea that everything you do, you do for its convenience and benefit. Your client should feel so in your office or store so that the thought: "It's good here, I like it here."
6
Train staff. Take the time to train staff. Remember that a good seller, not only in all the subtleties, must know all the pros and cons of the goods, but also politely and culturally talk with the visitor.
7
Optimize your website. Explore the sites of successful companies in your area, which occupy the first lines of the search engine ranking. See how they promote them on the web, which texts they post, how they deliver information and attract customers. Take advantage of their experience and complement it with your own "highlights".
note
Try to make friends in the press. This will help you get advertising discounts.
Useful advice
Promotion of a company with low-budget technology is a long and painstaking process. Do it consistently and you will succeed.
