How to promote a club

"Promotion" of an entertainment club with the right approach begins long before its opening and continues even after acquiring a certain number of regular customers. To promote the club, you can follow a number of simple recommendations.

Instruction manual

1

The success of any club is based on the exclusivity and unusual format of entertainment that it provides. This is a secret, the interest in which must be warmed up to achieve the greatest excitement. It is from this position that the promotion of the club should be formed before its opening. Wide advertising coverage of the club’s opening, dedicated to any event, announced contests and valuable prizes - this is what should be the basis of your advertising campaign, which began even before the club officially opened.

2

Hold theme parties regularly, both timed and non-timed to official holidays. Each such event should be actively advertised on radio and TV. Advertise on stands throughout the city, with the highest concentration as you get closer to the establishment. Collaborate with informational Internet portals devoted to entertainment in your city, try to make your club every weekend a venue that distinguishes it from the general range of entertainment venues.

3

Create your website and community on a social network. Actively invite users to a group, such as VKontakte. Create a user profile that will be the “face” of your club. On behalf of him, create a group and invite users to it. Since a direct invitation to the group is not possible, you will first have to add as a friend to the profile, and then to the group.

4

“Link” your website to the community, which will publish planned events, photos and videos of the club, as well as photo reports from parties. Try to describe your club as fully and colorful as possible, interest a potential client and make your visit to your institution desirable. When updating news on the site, duplicate them in the profile news feed on the social network, as well as in the group news.