How to sell software

Most private users who use the software use pirated versions. Recently, a mod for licensed software has emerged and continues to grow - it is considered to be a rule of good taste to have a licensed product, and not a hacked version. The situation with legal entities is fundamentally different - they have no other choice but to purchase licensed software. It is they who are your target group.

Instruction manual

1

Identify your target group among legal entities. These are all those companies for which the use of your software is necessary for everyday activities. Make a list of potential customers with comments on the specification of the required software.

2

Start dialing. Do not offer the client to immediately buy the software, suggest that they try the trial version so that they can figure it out, for starters, within several computers or in one department. Have a free training seminar on how to use your software.

3

Provide the test team with technical support. Advise them on any questions, suggest the simplest methods for solving problems. Explain absolutely everything that interests them. Be patient. Remember that the whole deal depends on how much these people like your software product. In case you provide sufficient support, any, even the most complex software solution will be easy to sell.

4

Allocate the time needed to make a decision. Do not delay the decision, but do not rush. Make a reservation in advance of the time for making the decision, it must be on the date no later than the last day of the trial period. The thing is that without your technical support the software product will seem complicated to users, and they can change their mind. Do not allow this.