How to sell your product more profitably

Buyer activity is affected not only by the favorable price of goods, but also by a host of various factors. This is a form of service, a different form of layout of goods, successful lighting of the store.

Instruction manual

1

It is necessary to issue counters "in warm colors".

2

Change the lamps of lighting fixtures, choose with a color temperature of 4000 kW from white. to yellowish 3000 Sq.

3

Hire a designer! Of course, the design is always relevant. Models and banners with mouth-watering products are already classics of the grocery store.

4

Take care of the shelves for goods. If you transfer the store to self-service, then special attention is paid to the “two-finger rule”. This is when the shelf in its height corresponds to the goods sold on it. After all, a small number of shelves in the store can greatly reduce the stock of products, and accordingly this will adversely affect sales.

5

Distribute the goods correctly. Resist the temptation to give only one supplier or goods a private brand of your store all the shelves at eye level, as well as hand level. This is not worth doing in any case.

6

Consider the features of the horizontal display of goods by brand. Such a display of goods from one manufacturer immediately occupy one or even two of the most profitable horizontal shelves. They are located at eye level and over the entire length of the section. Then the goods of other brands have to occupy less popular places on the shelves. Always keep in mind that this type of display does not have significant advantages, especially for distributors of general distribution products.

7

Consider also the features of the vertical display by type of product. Thinking about how to sell your product more profitably, this strategy will give results. Indeed, such a calculation is extremely dangerous for an undeniable leading supplier. And such a calculation informs the buyer that the goods that follow the market leader are real substitutes for the leader goods.

note

Based on the color scheme of the entire trading floor, it greatly affects the overall sales volume, as it creates an appropriate atmosphere in the store.

It is not advisable to use such colors as blue and green in the premises of the trading floor. It is better to opt for all the warm colors - yellow, red, and orange.

Useful advice

When choosing shelves, pay attention: after all, on the same rack there are 4 and 9 shelves. This means that instead of 4 linear meters of laid-out goods in the store, you will immediately get 9 meters. Agree that this is a completely different store supply and assortment. So you know exactly how to sell your product more profitable with more income.

Accepted by almost everyone, the so-called "vertical corporate unit" at the moment does not meet the high requirements for maximum profitability from each shelf. And a simple division of the shelves among suppliers will no longer bring the right income to you or the supplier.