How to sell newspaper ads
Video: How to Sell Advertising Space - How to sell radio and magazine ads 2024, July
Advertising for modern media is practically the main way to make money and survive. The sale of advertising space is a very responsible occupation, the financial success of the newspaper depends on how much advertising will be sold.
Instruction manual
1
An advertisement should be sold by a manager. It is best if it is a person with special education and work experience. Starting to sell advertising, first of all, you need to contact regular customers who have repeatedly been placed in your publication.
2
Do not forget about the search for new advertisers. Consider the format of the newspaper, its theme and target audience. Advertising articles and layouts should be in harmony with the overall content of the publication. Look at the newspapers of your competitors, pay attention to what companies are advertised on their pages. Try to contact the same organizations, maybe they will be glad to cooperate with another print media.
3
Do not be too categorical in communicating with the advertiser. If necessary, you can reduce the price of advertising or allow to pay for the service by installments. The barter method of paying for advertising is very popular. You place an article, business card or layout in your newspaper, and in return receive free goods and services from a company. If the customer understands that you are ready to go towards him and find compromise solutions, he will gladly continue cooperation with you.
4
Most of the time will have to be spent calling potential customers. If the company is interested in your offer, it is best to schedule a personal meeting. In a live conversation, it is easier to establish a friendly contact, to position a person towards you. Take a few previous issues of your newspaper with you to the meeting. Show them to the client, explain to him what his company’s advertisement will look like in your newspaper, where it will be placed. It is not superfluous to praise your publication, to tell you that new customers are starting to call all your advertisers, after being published in your newspaper. Just do not go too far! Many company leaders communicate with each other, it will be very unpleasant and stupid if you are caught in bragging and lies.
5
Many companies want to advertise their services, but have no idea what their ads should look like. Such clients need help. In this case, the advertising department and designers need to consult among themselves, come up with some kind of idea. The client will be very grateful for the creation of the original layout.
Useful advice
Always consider the opinion of the customer. Even if it goes against your idea of how the advertisement should look. If you have just opened a newspaper, then any client will not be amiss for you, try to please him!
