How to choose a name
Video: How to Choose a Name for Your Business 2024, July
Parents are serious about choosing the name of a newborn person. Everyone is not called the same. Founders of companies also take seriously the choice of names of new products, services, firms. After all, the souls of the creators are invested in them, the birth of something beautiful takes place. I want the "baby" to grow stronger and stand on his feet to be proud of him in the future. A good name emphasizes uniqueness and makes the owner recognizable.
Instruction manual
1
Think about what people should see. Most of the information comes through the gaze. Find a word or phrase, thanks to which a corresponding image will appear before the mind's eye. So you attach the name to the experience of people, to what they saw before.
2
Determine what people should hear. Some words are reminiscent of sounds. When we say "rustling leaves, " associations arise.
3
Invent people to inhale. The word "tulip" recalls the smell. Other tulip-related associations appear. The name can evoke certain smells and associated feelings.
4
Determine what people should feel. It’s hard to ignore the phrase “mosquito bit”, because most know it. Think about what potential customers’ experience can be used in the title.
5
Think about what people should eat. "Lemon juice". You can associate the name with a suitable taste.
6
Match the appropriate words. In the previous steps, we used 5 senses. Make a list of all ideas without analyzing their correctness.
7
Choose the best name. Take the first two names from the list and compare with each other. Then compare the best of them with the next name from the list. The result will be one option.
note
When choosing a name, consider whether it will be possible to make a site with the appropriate name. Look in advance if such a site already exists.
Useful advice
Protect a good name by registering a trademark.
