How to increase demand

To increase the demand for the company's products, it is necessary to study the possible threats that accompany the sale of goods. This may be the lack of competitiveness of the company, the imperfection of the assortment and pricing policies, the lack of information support, as well as incorrect forms of communication used to promote the product on the market.

Instruction manual

1

In order for the company's products to be in demand, you must be well-versed in the situation on the market, with competitors, in your own enterprise (sales channels, trends, etc.) and use them to your advantage. In addition, you need to determine the sales strategy and establish who is the potential consumer of the company's products, whose needs the product is designed to satisfy, how you will win the potential customer.

2

You should consider that the main factor influencing the size of consumer demand is price. Naturally, with a decrease in the price of goods, demand increases, and with an increase in market prices, consumer demand decreases markedly. Therefore, the use in the pricing policy of a system of discounts, holding promotions, sales and other events related to lowering the price of goods will increase the demand of buyers.

3

But do not forget that non-price factors also influence demand. Among the most important are the tastes and preferences of consumers. They, in turn, depend on fashion trends, advertising, the quality of goods sold, traditions and customs. For example, promoting healthy lifestyles can increase demand for sporting goods.

4

Be sure to consider the number of consumers in the market. The more potential buyers of your products, the greater the demand. Therefore, when selling goods, you need to focus on a wide range of consumers.

5

Be sure to consider the prices of other products. This factor refers to non-price, since it is not associated with a change in the price of this product. At the same time, substitute products are identified that satisfy similar needs and are competitors of the product in question, for example, tea and coffee. As coffee prices increase, coffee demand increases. In addition, there are complementary goods, and the consumption of one of them is associated with the consumption of another (automobiles and gasoline). With rising fuel prices, demand for cars is falling.