How to open your label
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A bright and memorable label is able to promote even a very ordinary product. Having your own brand, you get great development prospects, as well as relative stability. Having invested resources in a new brand, you can subsequently receive substantial dividends.
You will need
- - a package of documents for registration;
- - brand book.
Instruction manual
1
Decide on the positioning for your label. The main principle that should be used is differentiation. You must highlight the distinguishing features of the brand and the product itself, which will allow it to take an appropriate position in the market niche.
2
Come up with a bright and catchy name. Try to choose a name for the label that is easy to read and pronounce, without causing negative or comic associations. For subsequent registration of a trademark, the name must be unique. Make sure that the brand with the same name does not exactly exist.
3
Design a logo. You can limit yourself to a certain character and spelling of your brand. However, for a larger promotion, it is optimal to create a complete label concept. Well-known brands always accompany their products with a brand book: a complete guide to the corporate identity and marketing position of the label.
4
Register a trademark. To do this, you need to provide the following documents to the local office of Rospatent:
- company registration documents;
- application for registration;
- a list of goods that will be sold under this label;
- technical characteristics of the goods;
- declared brand designation.
5
After officially registering the label, consider a strategy for promoting it. Use the principles of positioning defined at the initial stage. Try to make your brand name public: come up with a catchy slogan and a vibrant advertising campaign. Make souvenir products that would be at hand at buyers and constantly reminded of your brand (pens, magnets, diaries, mugs).
Useful advice
Assistance in all stages of opening a label in any industry can be provided by the Chamber of Commerce and Industry.
