How to open an advertising agency

Almost everyone can open an advertising mini-agency. This does not require any special premises or a large staff. Before you start accepting orders from customers, you need to complete just a few simple procedures.

You will need

• 1. Certificate of registration of IP or LLC.
• 2. Office space.
• 3. A personal computer connected to a dedicated Internet line, a printer and a scanner.
• 4.Mini-PBX.
• 5. The initial portfolio (samples of work).

Instruction manual

1

Register as an individual entrepreneur or create and register a limited liability company. It is better to choose even the first option, since there will be unnecessary problems with creating a legal address for the LLC. And an advertising company can be based on a private apartment.

2

Decide on the range of services that your "enterprise" will provide. Often, small advertising agencies undertake the organization of work both on the development of layouts, and on the production of advertising products, and on its placement. Although the circle can be narrowed to mediation services alone.

3

Create a database of remote employees who will do the "creative" work. The work of freelance "freelancers" who receive payment not for workdays, but for the quality of a specific task, allows us to more effectively solve the tasks facing the advertising agency.

4

Try to establish business relations with printing houses and mass media as soon as possible, fulfilling your agency’s orders for the production and placement of advertisements. The income of an advertising company depends on the conditions of cooperation with them, good discounts on their services are the key to the company's prosperity.

note

When working with remote employees, trust only the most trusted and professional of them, otherwise it will be difficult to manage business processes.

Useful advice

Do not pay much attention to office design - as a rule, employees of an advertising agency go to meetings with clients themselves, and their "base" remains behind the scenes.

If your company accepts orders for the creation of original creative solutions, then try to form a portfolio with samples of completed work as quickly as possible.