How to open a feed store
Video: How to Start a FEED CO-OP 2024, July
Many pet owners prefer to feed their pets with prepared foods. And this means that the number of stores offering a wide range of dry granules, canned goods and all kinds of goodies will increase every day. Try to find your place in this promising market by opening your own pet food store.
You will need
- - shop equipment;
- - stock of goods;
- - cash machine.
Instruction manual
1
Choose a location for your future store. You can sit next to the veterinary clinic or grocery supermarket. It is very good if your point of sale is open on the street with good pedestrian traffic. For a small store, 40 square meters will be enough.
2
Pick up the assortment. Your task is to present a complete line of popular brands. A good cash register can make inexpensive analogues of well-known brands, as well as professional feed. Be sure to offer the popular trade by weight service. In addition to dry food for dogs and cats, provide a good selection of canned food, as well as food for small pets - guinea pigs, hamsters, ferrets, rabbits, birds and aquarium fish.
3
The availability of medicinal feed will significantly increase the attractiveness of your store. However, they can only be sold with a veterinary license. Only a veterinarian with special education who has been practicing for at least three years will receive permission to trade. If you manage to find such a person and place him in the staff, you can expand the range with special feeds and medicines.
4
Consider selling related products. Most owners buy not only food, but also industrial fillers for toilets of cats, decorative dogs and rodents. Include toilet trays and bowls for food and water.
5
Engage in pricing. In the feed trade, it makes sense to rely not on the trade margin, but on the increase in turnover. Your task is to form a circle of loyal customers and build up from supermarkets selling similar goods. Carry out an analysis of the nearest outlets and set yourself slightly lower prices than competitors. Feeling the difference, buyers will come to you.
6
Hire sellers. Two people per shift will be enough for you. Train your staff in active sales techniques. For example, for a buyer who wants to purchase a package of dry food of a popular mass brand, they can recommend a better quality food of a professional brand. It costs more, but more economical, moreover, more useful for animals. For those who buy canned food, a good seller will definitely advise you to buy goodies, bones from veins, sprouted oats or anthelmintic tablets. The result is a significant increase in turnover and therefore profit.
