How to open a computer hardware store

The market for computers and office equipment today is almost saturated to the limit - large network companies have created such competition that it is almost impossible for a novice player to compete with them. However, knowing some marketing tricks, it’s still realistic to enter the retail market of computer equipment, especially if you open a retail outlet you will be far away from both capitals.

You will need

• - thought-out marketing strategy;

• - premises with an area of ​​50 square meters;

• - A database of suppliers and established business relations with them;

• - a set of commercial equipment;

• - several sales consultants;

• - Several customer service technicians.

Instruction manual

1

Develop a marketing strategy according to which you are going to gain a foothold in the market. The emphasis can be either on narrow specialization, or on customer service that bribes customers. The second is preferable, since it can be difficult to calculate the demand for highly specialized computer equipment (for example, designed for designers). The desired effect can be achieved if you organize a support service and a service center, the employees of which will go to clients' homes.

2

Rent a room on the ground floor of the building with access to the street - not necessarily in the very center of the city, where rents are the highest. If you manage to promote the store well, customers will find you in more remote places. You must also have at your disposal a warehouse, preferably adjacent to the trading floor, the minimum area of ​​which is 50 square meters.

3

Establish business relations with suppliers of computers and components for them, try to agree on the most affordable prices for you during the first purchase of goods. Low purchase prices - this is exactly what gives the advantage to large chain stores, so in order to compete with them, you also need to learn how to work with suppliers efficiently. Buy the first batch of goods, having formed an assortment line sufficient to "start" your store.

4

Find consultants and support staff who will operate at the store. Only professionals should work in a computer store, preferably those whom you personally know and in whom you can be sure. Without a good team of specialists, a computer store is doomed to failure, which is why it is worth looking for employees as much attention as possible.

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