How to open a branded clothing store

Not everyone can afford to open a boutique on the main street of the city or in a prestigious shopping center - long-term leases and fulfillment of obligations to suppliers of branded clothing at the start will require large investments. But the successful start of a branded clothing store often already serves as the key to the success of the entire enterprise - the demand for such products does not deplete, and nearby competitors only form a flow of targeted visitors for you.

You will need

• - agreement with one or more partners (suppliers);

• - premises in a shopping center or on the ground floor of a building on a busy street;

• - a set of commercial equipment and interior items of the trading floor;

• - several sales consultants with work experience (2-4 people).

Instruction manual

1

Choose the method of work that you are going to base your business on. As a rule, there are three ways for the owner of a branded clothing store to either become an exclusive representative of a particular brand in Russia, or create a multi-brand point, or work on franchising. The first can be afforded only by rather large investors, the second requires considerable experience, while the third, the simplest one, limits the freedom of the entrepreneur, but allows you to acquire valuable skills and, if unsuccessful, leave the game with the least losses.

2

Search for the location and premises suitable for the boutique - evaluate the advantages of certain options, focusing primarily on the size of rental rates. In the trade and exhibition center, you will be guaranteed a constant influx of customers, especially if clothes prevail among the assortment of the entire complex, plus cooperation with a large trading platform allows you to solve many organizational issues related to obtaining permits. It is enough to simply register an individual business, having registered with the tax inspection body, and not to worry about admissions from the architectural department, fire inspectorate, Rospotrebnadzor and other instances.

3

Order a set of trading equipment that matches the status of your store and its image. If you work on a franchise or in close cooperation with one particular supplier company, then the requirements for commercial equipment, as well as for the design of the point as a whole, will most likely be dictated by your partner. If you have complete freedom of action and choice, be sure to pay as much attention to the design of your store as possible, working with professional designers - the situation plays a significant role in the retail sale of clothes.

4

Hire several of the sales consultants who have been involved in the past specifically in the retail industry of premium clothing. Consider the fact that old habits (if the "school" was not good enough) can do more harm than lack of experience at all. The quality of service (choice, fitting, appropriate and unobtrusive advice) the success of a branded clothing store depends to a very large extent, so working with staff is not one of the last issues for you.

How to open a clothing boutique in 2019