How to open a children's store

Such a phenomenon as a supermarket of children's goods, today does not surprise residents of large Russian cities. But far from every entrepreneur will be able to open a retail outlet of this scale. Therefore, for starters, it is better to limit yourself to a small "children's store" and think about what you need to do to just start in this kind of business.

You will need

• 1. The room
• 2. Commercial equipment (in accordance with the format of the store)
• 3. Sales and administrative staff (2 - 4 people)
• 4. Package of documents, cash registers

Instruction manual

1

Select the category of "baby products" that will be presented in your store. It can be clothes, toys, goods for newborns or everything that is required for "expectant mothers". Each of these groups of goods is enough for a small store, but to combine several of them at one point, you will need an area of ​​considerable size.

2

Look for a room for the future children's goods store, which is first best to rent. If free space of suitable sizes is found inside another store or shopping center, then such an option is quite acceptable.

3

Decide how your children's store will be organized, and in accordance with this, select the necessary trading equipment. Even if your outlet is only a department inside a large store, it is better to give preference to the self-service format. Modern stores of children's things are almost all designed so that parents and children themselves can see close by and hold goods in their hands as much as they want.

4

Pick up staff for your children's store. You will need at least one or two sales consultants, preferably an administrator and - also preferably - an accountant, possibly part-time. The main requirement for sellers is, of course, to be “in the subject” and find a common language with those who represent the target audience of your store.

5

Take care to comply with the “letter” of the law - prepare the necessary constituent and initial permissive documentation, purchase and register one or more cash registers. In order not to suffer from the formal side, it must be treated with respect.

Useful advice

When working with suppliers, remember that licensing organizations have high requirements for the properties of goods for children - the safety guarantees for such goods should be recorded in the accompanying documentation for each batch.

You need to approach advertising of a children's store especially - it should be designed not only for adults, but also for those for whom its products are intended.

• Article review of the retail market for children's products
• children's store advertising